A news feature is a news article that explores a specific topic in greater depth. This type of news article can take many forms, including trend stories (exploring emerging trends in culture or business), how-to features that provide step-by-step instructions on achieving something, travel articles that highlight a destination, and opinion pieces that offer a personal perspective or commentary on a particular topic.
The best news features are well-reported and supported with data. Often, this includes statistics that demonstrate how the issue or problem affects a wider community, such as crime rates or drug epidemics. The use of anecdotes, as well as second-person language and rhetorical questions, can also help engage readers.
To write a compelling and engaging news feature, it’s essential to focus on a subject that interests your audience. If you’re writing about the plight of refugees, for example, interview people who have been affected to add depth to your story. Also, use visuals and video to enhance the reader’s experience and further entice them to keep reading.
Lastly, be sure to include expert perspectives on the topic. For instance, if you’re writing about a local drug epidemic, don’t just talk to a police officer—interview a criminologist or social worker, too. This can add a level of authority and credibility to your piece.
Both news stories and news features play important roles in both journalism and public relations, but understanding the difference between the two is crucial to creating content that meets its intended purpose and audience expectations effectively. As a PR professional, knowing when to use breaking news and a news feature can make all the difference in your message’s reach and effectiveness.