As the world gets busier and faster, headlines are more important than ever. They’re the first thing that people see when scrolling, and they need to arrest attention, stop them in their tracks, and make them curious enough to click. These top headlines are proven winners that have driven real-world conversions for a wide range of campaigns, from blog posts to email subject lines to social media captions. Learn to copy these high-performing headlines and you’ll be able to craft a headline for any type of story.
Often, the most successful headlines highlight a problem that the audience wants to solve or an emotion that they’re feeling. By identifying these emotions and then providing a solution or a way to overcome them, you’re making a bold promise to the reader that they’ll get something valuable from your article.
A good headline is also self-explanatory, letting readers know what the piece is about and offering a clear idea of what they’ll find inside. This is particularly useful for news headlines and articles that are designed to be skimmable. For example, this article from SmartBlogger on how to monetize your blog uses a simple but effective headline that tells the reader what the article is about and promises them solutions.
Using power words in your headlines is another surefire way to generate interest. Use adjectives like ultimate, best, guaranteed, or exclusive to make your headlines more compelling and to help rank higher in search engines. Putting your target keyphrase at the front of the headline is also useful, as it signals relevance to both Google and inbox providers.