A headline is your first (and sometimes only) chance to catch readers’ attention and convince them to click. Mastering the art of writing compelling headlines will help you attract more visitors, convert them into leads, and ultimately increase sales and revenue.
The best way to learn how to write top headlines is by studying the ones that already work. Start by making a list of any articles that catch your eye while you’re scrolling on Facebook or Twitter. Keep a notebook handy so you can jot down headlines that make your jaw drop, tug at your heartstrings, or pique your curiosity.
For example, this catchy headline from Thrillist makes you do a double-take when you read it. It uses finality style words like “ultimate, only, guaranteed,” and “you’ll never guess” to pique your interest and encourage you to click.
Another effective headline technique is using a question to capture your attention. Asking questions in a headline is a great way to get people interested and engaged, and it can also encourage them to share your content with their friends.
Finally, try using a headline that includes proof or evidence to make your audience trust the information you’re sharing. This type of headline can include things like statistics, reports from expert sources, and statements from authoritative figures your audience inherently trusts. This headline from Resume Now provides a valuable resource for job seekers, and it uses a proof-based headline to draw in visitors.